Pharma and Biotech
Privacy Notice

Alacrita respects privacy and we are committed to protecting personal information. This Privacy Policy sets out our personal information collection and sharing practices. We take our duty to process personal information very seriously. Refer to the sections below for more details on how and why we use this information. 

The General Data Protection Regulation (GDPR) says that the information we provide to people about how we process their personal data must be:

• concise, transparent, intelligible and easily accessible;
• written in clear and plain language;
• free of charge.

Our privacy notice below explains how, when and why we collect personal information about who visits our website – including how we use it and how we keep it secure.

Who are we?

Alacrita is a biotech and pharma consulting firm with offices in London and Boston.

UK registered address: London BioScience Innovation Centre, 2 Royal College St, London, NW1 0NH.
UK telephone: +44 207 691 4915.

US registered address: One Broadway, Floor 14, Cambridge, MA 02142.
US telephone: +1 617-714-9696.

How do we collect information from you?

We may collect personal information through a variety of different methods including: 

▪ Correspondence with us about becoming, or become an Expert 

▪ Correspondence with us about becoming, or become a Client 

▪ Requesting us for more information 

▪ Sending us correspondence via email 

▪ Giving us feedback 

▪ Correspondence with us by post, telephone, email, SMS, WhatsApp or other electronic means. 

We may also gather information from publicly available information such as: 

▪ Websites 

▪ Social Media Channels 

▪ LinkedIn Profiles 

▪ Companies House 

▪ Other corporate databases 

What type of information is collected from you?

Details of visits to the website and information collected through cookies and other tracking technologies including, but not limited to, IP addresses and domain names, browser versions and operating system, traffic data, location data, web logs and other communication data, and the resources accessed. This information is collected under the process of Website Hosting, we process this data under legitimate interests. When someone is browsing our website we have some essential cookies in use, this makes the website work and ensures the security of the website. It is possible disable these cookies, but it may affect the way the website works. We use Google Analytics and Hubspot to keep track of our website traffic, which may use cookies for this purpose. Please refer to Google Analytics’ and Hubspot’s privacy policy for further information. 

When individuals correspond with us via email, the information in the email will be used to respond to the request or question and we might store data such as contact details or views and opinions in our IT systems to manage our relationship. Our legal basis for data protection purposes is legitimate interest.

How is your information used?

We may use your information to:

• improve your browsing experience by personalizing the website;
• seek your views or comments on the products or services we provide;
• notify you of changes to our services;
• send you communications which you have requested and that may be of interest to you.
• provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
• deal with enquiries made by or about you relating to the website.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes other than is set out in Disclosures.

What about social media?

If you make comments or posts on social media, then the rules of that platform apply, so please be aware that your comments or reactions could be made public.

If you add a comment to any of our own blogs or reviews, these will be shared with other users and the wider general public. So please don’t be offensive, insulting or defamatory. In addition, you’re responsible for ensuring that any comments you do make comply with relevant policies on acceptable use.

We don’t control Facebook, Twitter, LinkedIn, or other social media networks, so please make sure you review the privacy notices as well as the terms and conditions of any social media platforms you use.  It’s important that you understand what they do with your information – and it means you can adjust your privacy settings if you don’t want things shared or in the public domain.

Sharing information

If an individual has joined our Network as an Expert, Alacrita will share the profile information (e.g. name, current job title and company, former job titles and companies work at, and Linkedin profile url) with our Clients. 

Other than as detailed above, we do not share information with any other organizations or individuals unless we are obliged to by law, for purposes of national security, taxation and criminal investigations and in the following instances: 

▪ If an individual has agreed that we may do so 

▪ If we sell the business – the new shareholders may obtain Expert or past Client information. This information would only be used for the same purposes for which it was originally obtained. 

▪ If we run an event in partnership with other named organizations, details may need to be shared. 

Retaining information

We hold information only as long as necessary for the processing purpose(s) for which they were collected and any other permitted linked purpose. During the retention period we ensure the security and integrity of the information. We restrict access to personal information to those persons who need to use it for the relevant purpose(s). Our retention periods are based on business needs and information that is no longer needed is either anonymized (and the anonymized information may be retained) or securely destroyed. 

Individual rights

Alacrita takes the protection of personal data seriously. Individuals have the right to ask us not to process personal information for marketing purposes. Anyone can exercise their right at any time by contacting us at europe@alacrita.com or usa@alacrita.com. 

Individuals have a number of rights about how the personal information provides can be used. These are: 

▪ Transparency over how we use personal information (right to be informed). 

▪ The ability to request a copy of the information we hold, which will be provided within one month (right of access). 

▪ Update or amend the information we hold if it is wrong (right of rectification). 

▪ Ask us to stop using information (right to restrict processing). 

▪ Ask us to remove personal information from our records (right to be 'forgotten'). 

▪ Object to the processing of information for marketing purposes (right to object). 

▪ Obtain and reuse personal information for the individual’s own purposes (right to data portability). 

▪ Not be subject to a decision when it is based on automated processing (automated decision making and profiling). 

If an individual wishes to exercise any of these rights please write to europe@alacrita.com or usa@alacrita.com. If an individual wishes to raise a complaint about how we have handled personal information they can contact us and we will investigate the matter. If the individual is not satisfied with our response or believe we are not processing personal information in accordance with the law, the individual may report this to the Information Commissioner’s Office (ICO). 

Use of ‘cookies’ 

Like many other websites, ours uses cookies – small pieces of information that enable us to recognize you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. Cookies help us to improve our website and deliver a better service.

We use both “session” cookies and “persistent” cookies on our websites. We will use the session cookies to keep track of how you move around our website and to monitor user behavior for statistical and marketing purposes. We will use the persistent cookies so that we recognize you when you visit our website.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We use Google Analytics to analyze how our website is used. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. View Google’s privacy notice.

We use StatCounter to analyze the use of this website. StatCounter generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. StatCounter will store this information. View StatCounter’s privacy notice.

We use WordPress for our website. WordPress also store personal information in their user profile.  You can see their privacy notice here.

Finally, we use AdWords to remarket to our audiences online. Third party vendors including Google show our ads on sites across the Internet based on previous visits. They may use cookies. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.

You can switch off cookies by changing your browser preferences. Be aware that this might affect functionality when using our website.

Links to other websites

Our website may contain links to other websites run by other organizations. This privacy notice applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit – while we have slight control freak tendencies, we are not responsible for the privacy notices and practices of other websites, even if you access them using links from our website.

Data Protection Officer

The designated data protection officer is Anthony Walker, PhD, awalker@alacrita.com. 

Review of this Privacy Notice

This Notice was last updated in October 2022.

We review our policies on a regular basis and may update this Privacy Notice by posting a new version on our website.

You should check this page occasionally to make sure you are happy with any changes. We may also notify you of changes to our privacy notice by email.